Media, entertainment companies ill-prepared for today’s digital opportunities, says study
According to the Accenture research, 91 percent of these media executives are failing to take full advantage of the data, leaving them ill-prepared to fully realize the revenue opportunities available from today’s digital technology.
Moreover, 95 percent of the executives surveyed said they do not have strong digital customer relationship management (CRM) capabilities. Fifty-eight percent said they are in the early stages of developing CRM capabilities.
The research, Accenture’s “Global Media & Entertainment High Performance Study,” found fewer than 10 percent of the executives said their companies have a fully integrated view of their digital consumers. This suggests the overwhelming majority of industry players must consider altering how their companies do business if they are to succeed in growing revenues in today’s digital landscape.
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