philip lelyveld The world of entertainment technology

11Aug/16Off

Osmo – AR for kids

3062536-inline-s-2-pokemon-go-may-be-a-fad-but-augmented-reality-for-kids-is-here-to-stayA shaggy-haired monster as lovable as a teddy bear offers a wave and an encouraging smile that is in no way diminished by the pair of incisors jutting up from his jaw. "Nice to meet you," says the creature, named Mo, who lives in an iPad app called Osmo Monster. "Can you draw me a magic wand?"

So begins a surprisingly intuitive interaction between digital and physical worlds, the complex software operating in the background masked by the childhood delight of free-form play. Draw a magic wand for Mo on a real-life whiteboard placed in front of the iPad and suddenly the exact sketch appears on the screen. One after another, Mo requests drawings of coins, a magic banana, and a favorite toy, incorporating each into his digital home. As music plays, he conducts the "grand finale": an act that features all the drawings as they spin and dance.

Pramod Sharma, cofounder and CEO of Osmo, the startup that designed the app, describes the Osmo Monster experience as a way to give "Walt Disney moments" to kids that have grown up around screens.

Reflective AI - "It’s very hard, iterating on the storytelling side, the computer vision side, and the animation side,"

See the full story here: http://www.fastcompany.com/3062536/the-recommender/pokemon-go-may-be-a-fad-but-augmented-reality-for-kids-is-here-to-stay

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