[Philip Lelyveld note: it uses image recognition for an enhanced pokemon-like AR experience.]
The website, which requires an iOS or Android smartphone to use, was built to use Google’s recently released image recognition tool called the Google Cloud Vision API.
In the game, called “Dragon Spotting,” users must find the movie’s dragon protagonist Elliot throughout various places in their homes or neighborhoods, according to a Google blog post on the website.
If the game tells users to find Elliott at a table to see if he is hiding, users must locate a table and look at it through their Android smartphone. If the table is indeed a table, Elliot should appear on the screen of their device.
See the full story here: http://fortune.com/2016/08/11/disney-google-augmented-reality/