philip lelyveld The world of entertainment technology

14Aug/16Off

The Pokémon Go influence on new tech

pokemon-influencePokémon Go has changed the trajectory of the world on a scale just slightly smaller than Google Search and Facebook, but still to a magnitude that will be felt through all industries in the coming years...

...this game has taken technologies from niche research and gaming communities and thrust them into the world’s consciousness.

Suddenly everyone understands what “augmented reality” means and how an artificial digital world can be mapped onto the real physical world.

Entertainment: Theme parks currently organize wildly popular food and wine festivals. They could similarly organize dedicated Peter Pan days in which all of the characters from those stories appear, to be followed the next week by Pirates of the Caribbean or The Jungle Book. Because these are virtual, the cost to change them out is significantly decreased from physical venues.

Healthcare: Emergency Services app and see a local map with the location of every AED, fire extinguisher, fire alarm and emergency phone clearly displayed.

All of these possibilities have been unleashed by the reboot of a 20-year-old Japanese card game targeted at children.

See the full story here: https://techcrunch.com/2016/08/13/the-pokemon-go-influence-on-new-tech/?ncid=tcdaily

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