Xperiel raises $7 million to connect the digital and real worlds with mixed reality
They want to enable brands to deliver memorable, interactive experiences that increase fan engagement, reward brand loyalty and participation, and improve sales. The idea is similar to a scene in the film Minority Report in which actor Tom Cruise walks into a store, and the store display recognizes him and recommends something for him to buy.
The Xperiel platform features a graphical programming language, dubbed the Xperiel pebbling language, that offers real-time user feedback and analytics. It is aimed at reducing the cost of making physical-digital applications.
The platform also has device-agnostic apps in the cloud. Applications developed with Xperiel are entirely cloud-based without sacrificing native performance. This means they can be programmed once and work seamlessly on any device, regardless of operating system or platform.
Triggers can be anything, such as when an RWW logo comes into view of a smartphone camera, or when the microphone on a smartphone hears a sequence of words spoken in a television commercial.