Sony Debuts Immersive Video to Promote Movie on Snapchat
Wahle says the goal was to give viewers the sense of “being in the dark and feeling claustrophobic,” and that “a stranger with super human abilities is coming at you.” He reports that “initial tests show people spend an average of two minutes with the ad,” and that the use of technology in the campaign is “how movies should be marketed in today’s social media age.”
Making the case to use 360-video was a challenge, says Whale, but he believes that, “there is currently a transitioning happening from regular video to 360 video to VR.” “Because Google and Facebook have been doing such a good job of making 360 video and VR a priority, it’s now seeping into mainstream [culture],” he said.
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