philip lelyveld The world of entertainment technology

25Aug/16Off

VR in Best Buy

Best Buy has provided in-person demonstrations for Oculus Rift basically since there were real Oculus Rift headsets to demonstrate – the retailer announced back in May it would provide demos at 48 locations in the U.S. Now, it’s doubling down on that bet, with a plan to give customers a taste of VR in 500 locations in time for the holiday shopping season, according to Bloomberg.

Lest you think Best Buy is leaning entirely on Oculus to wow consumers with virtual goodies, the retailer is also going to be running demos of PlayStation VR in 200 locations, on a rotating basis among a number of stores. Sony’s PlayStation-based offering doesn’t come out until October, however, so Oculus could be the only game in Best Buy town for at least a little while.

See the full story here: https://techcrunch.com/2016/08/24/best-buy-bets-on-vr-for-the-holidays-with-500-stores-demoing-oculus-rift/

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