Best Buy Bets Big on Virtual Reality with First Mainstream Test
Best Buy is going all out to promote sales of the Oculus Rift and Sony PlayStation VR, with what’s regarded as the first mainstream test of VR products. The Oculus Rift demonstrations, which began their rollout in May, will be in 500 stores in time for the holiday season, with an added 200 demonstrations for PlayStation VR starting in October. The genesis of the push to VR began with chief executive Hubert Joly, who had a “mind-boggling” VR experience with a man-eating shark. He’s betting the U.S. public will be equally smitten.
Best Buy has priced the Oculus Rift at $600.
The obstacles to mainstream acceptance are the costs required to upgrade or buy computers with the graphics capabilities required to play back VR and the pricey VR headsets. It’s also unproven whether anyone besides hardcore gamers will buy into the technology. According to Deloitte, “about 2.5 million VR headsets will be sold in 2016.”
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