What Does The Future Of Augmented Reality Look Like For Marketers?
External App Experiences
First, there’s the possibility of external app experiences, using an augmented reality app as some means of promotion for a company. For example, your company could design an app to be used by your audience as a way to increase brand awareness.
As an alternative, you could also simply advertise your business in an augmented reality app that’s already popular, or harness the power of an app that already exists.
Bridging the Physical and Digital
You could also use augmented reality the way it was intended to be used—to bridge the gap between our physical and digital realities. There’ s no limit to the possibilities here, since marketers have barely scratched the surface, but these are just a few ways your business could take advantage of it in the near future:
- Coupons, discounts, and offers.
- Searches and trials.
- Seamless experiences.
Interactive Ads
Augmented reality could also be used to create more interactive ads; QR codes are already capable of this to some degree, allowing audiences to connect with physical items in some digital way, such as playing a video.
Avoiding Gimmicks
Beyond Augmented Reality
As a marketer, keep your eyes forward and focused on the next new technological development; the better prepared you are for those coming changes, the further ahead of the competition you’ll be.
See the full story here: http://www.forbes.com/sites/jaysondemers/2016/08/31/what-does-the-future-of-augmented-reality-look-like-for-marketers/2/#7011c3281cf1