When Pokémon Go launched in July, the game quickly swept up gamers in a craze across the world, capturing more than 20 million active users in less than two weeks.
But just as the popularity rose quickly, so did its decline. The BBC reported that some 10 million players have given it up since mid-July. The decline occurred when Pokémon Go was rolling out across dozens of countries in Asia and Latin America, including Hong Kong, Taiwan, and Japan. Which only means the fall in popularity in the United States and Europe must have been steeper still.
Even so, the rise of Pokémon Go, however short-lived it might be, has forever changed the development of augmented reality (AR).
Pokémon Go broke the deadlock. Yes, Pokémon may be only a game for teens and millennials, but it has irrevocably changed societal expectations of what information is presented and how it is accessed. Very soon, visitors at major museums will demand to know everything about the exhibit’s installations far beyond what is posted on the walls. At boutique galleries in Central, discerning shoppers will expect to hold up their phones to obtain more details about how the latest ceramic vase is handcrafted.
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