philip lelyveld The world of entertainment technology

3Sep/16Off

A Dutch Artist Takes Augmented Reality into the Clouds

9a9612bc9bafcc7d83cec6070f76211f.jpgIf travelers happen to visit Departure Hall 3 of Amsterdam’s Schiphol Airport, they may notice an immersive installation of clouds. Titled Beyond, Dutch artist Daan Roosegaard’s latest work is a “cloud wall” that creates the impression of a 3D cloud-laden sky vanishing into a great aerial distance. A beautiful feat of optical illusion, it is 100 meters long and 10 centimeters thick, and comprised of 160 billion pixels.

So think of Beyond as a massive lenticular print designed to give and up close and personal immersive 3D experience.

“Its 3D effect is enhanced by yellowish-white LED lamps embedded in the wall, creating a space that is both physical and poetical,” Roosegaarde says.

See the full story here: http://thecreatorsproject.vice.com/blog/beyond-cloud-exhibit-daan-roosegaarde

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