Warner Bros., OTOY, Mattel Bring Batman Virtual Reality Experience to View-Master
Batman is coming to View-Master: Warner Bros. has partnered with DC Entertainment, Mattel and Los Angeles-based cloud graphics specialist OTOY to bring a virtual reality (VR) experience based on “Batman: The Animated Series” to the latest version of the View-Master.
Warner Bros. tasked its Blue Ribbon Content studio to cooperate closely with OTOY, which is known for cloud-based graphics processing and holographic imagery.
“OTOY is the perfect partner to create new VR content for View-Master,” said Mark Morse, Director Advanced Concepts at Mattel. “The Batman experience (is) just a glimpse into the incredible things to come from this collaboration.”
See the full post here: http://variety.com/2016/digital/news/view-master-mattel-batman-otoy-vr-warner-bros-1201859547/