‘Blair Witch’ Gets a Virtual Reality Trailer, Ushering In VR Ad Age
[Philip Lelyveld comment: Vertebrae makes native VR ads that look like content and (by the way) defeat ad-blockers.]
The 90-second “experience” is available now on the Sisters VR app, which you can download on your phone for use via Google Cardboard or the Samsun Gear VR headset. The VR trailer comes out of a joint venture between Lionsgate, new ad tech company Vertebrae and production house Otherworld Interactive, which created the Sisters app.
Vertebrae, however, focuses on serving and tracking VR ads, particularly “native” advertising that plays just like the regular, non-branded content it lives with — à la the “Blair Witch” ad.
Vertebrae, which is just emerging from stealth mode, has raised $10 million in Series A funding.
See the full story here: http://www.thewrap.com/blair-witch-gets-a-virtual-reality-trailer-ushering-in-vr-ad-age/