Can HiMax Technologies Stake Its Claim in Augmented Reality?
CEO Jordan Wu has specifically noted that AR will increase HiMax's liquid crystal on silicon (LCOS) and wafer-level optics (WLO) revenue for the second half of 2016, adding that the company "believes this is just the beginning of a long-term growth story."
According to Wu earlier this year, "We believe applications for AR expanding from AR glasses and head-up displays for automotive applications to smartphones will advance the evolving AR market to become a multi-billion dollar industry."
Technology CEOs are rarely negative about their prospects in emerging technologies, but there are a handful of good reasons why Wu is bullish on HiMax's AR position.
The first is that the company has been working on AR-related technologies for 15 years, ...
HiMax is also widely believed to have a spot in Microsoft's forthcoming augmented reality headset, HoloLens.
HiMax already works with more than 30 AR customers right now, and the news from this year shows that the company is serious about improving its AR revenue.
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