philip lelyveld The world of entertainment technology

21Sep/16Off

Sony Pictures, Reality One Team on Virtual Reality Slate

virtual-reality-big-bet-varietySony Pictures will partner with Reality One to develop, produce, and finance a slate of virtual reality content, the partners said Tuesday. Many of the new virtual reality experiences will draw on the studio’s existing films and franchises, but others will be completely original works.

Sony Pictures will handle the distribution, with new projects expected to come to fruition later this year.

Still there is a sense that this is where the audience will migrate, and to that end, Sony appears eager to be one of the more aggressive players in the space. That’s somewhat unsurprising given that its parent company is a technology manufacturer. Sony has already launched virtual reality experiences based on “Ghostbusters” and “The Walk,” and tapped Jake Zim last July for the newly-created role of senior vice president of virtual reality.

Reality One was co-founded by billionaire and philanthropist Gigi Pritzker and former Legendary Entertainment executive Clint Kisker in 2015. They recently co-produced and co-published Gnomes and Goblins, an original production created by “Iron Man” director Jon Favreau.

See the full story here: http://variety.com/2016/film/news/sony-pictures-reality-one-team-on-virtual-reality-slate-1201865770/

Comments (0) Trackbacks (0)

Sorry, the comment form is closed at this time.

Trackbacks are disabled.