As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia released a social video over the weekend featuring footage from an AR stunt that was unleashed on the streets of Singapore.
The video captures the surprise and delight of families and little ones as they pass by the converted bus shelter and are transported into the magical world of Disney Junior, appearing alongside their favourite characters from Mickey Mouse Clubhouse, The Lion Guard, Sofia the First, and Miles from Tomorrowland.
Dan Dawson, chief creative technology officer at Grand Visual said: “It is always great to work with Disney, an adventurous brand willing to push the boundaries of technology and storytelling in the digital space.
See the full story here: http://www.bandt.com.au/technology/disney-junior-asia-brings-magical-moments-to-southeast-asia-with-augmented-reality-activation