The event was bookended by two fascinating keynote speeches. The first, presented by Philip Lelyveld, virtual reality/augmented reality initiative program manager at the USC Entertainment Technology Center, Los Angeles, on 'The Journey into Virtual and Augmented Reality', defined how virtual, augmented, and mixed reality will impact entertainment, learning and social interaction. “Just as TV programming progressed from live broadcasts of staged performances to today’s very complex language of multithread long-form content,” Lelyveld stressed, “so such media will progress from projecting existing media language into a headset experience, to a new VR/AR/MR-specific language that both the creatives and the audience understand.”