IMAX To Bring Virtual Reality To A Movie Theater In the United Kingdom
Mandatory Credit: Photo by Paul Brown/REX/Shutterstock (1200422j)
The Printworks in Manchester, England, Britain
Manchester, Britain - Jun 2010
Visitors would be able to strap on virtual reality headsets and play VR video games or watch short films of roughly five to 15 minutes each. Stockholm-based entertainment technology company Starbreeze and hardware manufacturer Acer will provide the VR headsets.
The VR center will also include pods where attendees can play and watch VR content while moving around.
IMAX did not say what type of VR video games, film, or other content will be available for attendees, only that it is “in advanced stages with several content developers, including Hollywood studios and gaming publishers, to produce and distribute high-quality VR experiences to its centers.”
In May, IMAX said it would open a similar VR entertainment hub in Los Angeles, but it did not say when that center would be complete.
He said that the financing model for Hollywood content could be similar to that for theatrical movies, with the studios taking 50% of the proceeds for creating the content, and the exhibitor and operator taking the rest.
See the full story here: http://fortune.com/2016/10/11/imax-virtual-reality-united-kingdom/