philip lelyveld The world of entertainment technology

15Oct/16Off

MEL Science Raises $2.5 Million to Make Lab Experiments a (Virtual) Reality

starter-1476475875As a parent, Philippov conducted science experiments with his kids. He noticed the awe and wonder in their eye, and found videos online to explain the chemical reactions. “[Humans] are good at understanding logic, principles and how everything is built when doing something [through] hands-on experiments. But that is not enough,” he explains. “We need to combine experiments with a look inside to see the reaction, zooming in for an explanation to prove what is going on.”

Here’s how the learning happens: First, kids physically conduct experiments, such as burning magnesium with bright flames to ignite a chemical reaction. Next, they slip on the VR goggles, which shrinks the viewer’s perspective to the size of an atom—imagine yourself as Ant-Man, Phillipov says—to see how molecules react around you. Then, a video accompaniment explains how the reaction worked.

The funding from Sistema will help Phillippov grow his staff of 12, which includes a mix of scientists and developers. The company is currently targeting parents and home-schooled students but plans to also expand its market to schools. The company will also expand its content to cover physics and biology and create more VR experiences.

See the full story here: https://www.edsurge.com/news/2016-10-14-mel-science-raises-2-5-million-to-make-lab-experiments-a-virtual-reality

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