philip lelyveld The world of entertainment technology

17Oct/16Off

Alum, Pokémon Go creative designer talks future of augmented reality

web-ns_-ahmad_-oe_-640x426Raza Ahmad said he didn’t expect augmented reality games to be the success they have been. But Pokémon Go and other games he helped develop proved him wrong.

Ahmad, a UCLA School of Theater, Film and Television alumnus and member of the Niantic Labs creative team, presented his role in developing augmented reality technology at a FuturizeX event Thursday evening.

He joined Google as the company was developing Niantic Labs. Niantic Labs later parted from from Google and became its own company, he said.

He said he did not expect Ingress to be as successful as it became, because the game requires players to walk to different locations to find the portals while people were used to playing games indoors.

See the full story here: http://dailybruin.com/2016/10/16/alum-pokmon-go-creative-designer-talks-future-of-augmented-reality/

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