17Oct/16Off
JLR has its eyes on virtual reality Eberhardt: But ‘real dealer experience’ won’t vanish
paris -- jaguar land rover sees a major role for virtual reality as it redesigns its dealerships and sales process, its top north american executive said.
"we will have some virtual reality experiences in our dealerships," joe eberhardt, ceo of jaguar land rover north america, said at the auto show here. "i think that will be a big part of the showroom experience."
jaguar land rover is converting dealerships to its new arch store design that houses both of its brands, as well as developing a way to connect online and in-store shopping.
See the full story here: http://www.autonews.com/article/20161017/RETAIL07/310179870/jlr-has-its-eyes-on-virtual-reality