philip lelyveld The world of entertainment technology

34% Use Augmented Reality For Shopping; Top Items: Furniture, Clothing, Grocery

It turns out that shoppers like the idea of using AR to explore and learn more about their prospective purchases, based on a new study.

The study is based on a survey of 1,100 adult U.S. adult shoppers conducted by Interactions Consumer Experience Marketing.

To define augmented reality to the shoppers in the survey, Interactions included the following: “unlike virtual reality, which creates an entirely artificial environment, augmented reality allows users to integrate digital images into their view of the real world, in real time.”

Consumers can use augmented reality for a range of retail products. Here are the most popular, according to the survey:

• 60% -- Furniture
• 55% -- Clothing
• 39% -- Grocery
• 35% -- Shoes
• 25% -- Makeup
• 25% -- Jewelry
• 22% -- Toys

The survey found that more than a third (34%) of shoppers already use augmented reality while shopping and nearly half (47%) of those like to use it both online and in a store.

Most (77%) of those who have used AR want to use it to see product differences, such as change in color or style, while more than half (65%) want to use it to get more product information.

Those surveyed included 58% female, 40% 18 to 34 years old and 18% 55 to 64 years old.

See more data in the original story here: http://www.mediapost.com/publications/article/287217/34-use-augmented-reality-for-shopping-top-items.html