The mall worked with Minneapolis-based firm Visual to create the 360-degree video, which it launched at the end of April. Since then, the mall’s tourism staff has taken it to travel blogger and tourism conferences around the U.S. as well as to one over the summer in Stockholm.
An added benefit of virtual reality, she added, is that the technology transcends language barriers that MOA staff often confront when traveling around the world.
But there are some potential liabilities, too, since some people have been known to become physically ill from the motion in virtual reality. That is why MOA’s digital team chose the slower-moving Ferris wheel rather than other head-spinning attractions in Nickelodeon Universe.
See the full story here: http://www.startribune.com/mall-of-america-is-stepping-up-its-digital-game-with-virtual-reality-robots/397948631/