philip lelyveld The world of entertainment technology

Bloomberg: Daqri seeking $200M investment to develop augmented reality helmet

Dive Brief:

• According to sources who Bloomberg characterized as "familiar with the matter," augmented reality company Daqri is discreetly looking for at least $200 million in private investment.
• The company is reportedly in search of cash in order to further advance its $15,000 safety helmet product, which allows industrial workers to see a digital overlay on top of a real-life view of existing site conditions.
• If Daqri manages to raise $200 million, that would mark one of the biggest investments ever into "young" fields like augmented and virtual reality. The Los Angeles-based company — which, according to Bloomberg, has been somewhat secretive about its efforts to raise capital — has previously said it raised $15 million in private equity in 2013.

See the full story here: http://www.constructiondive.com/news/bloomberg-daqri-seeking-200m-investment-to-develop-augmented-reality-helm/429132/