A Chinese Lens on Augmented, Virtual and Mixed Reality
One of the hosts of the conference, ARinChina, brought me over along with a group of about a half-dozen Westerners. This media company connects a community of 60,000 developers, all of whom are invested in staying ahead of breakthrough technologies like virtual reality (VR), augmented reality (AR) and the hybrid known as mixed reality (MR). The AR track where I presented was hosted by RAVV, a new technology think tank that is pulling together subject matter experts across robotics, artificial intelligence, autonomous vehicles, VR and AR. RAVV is building an international ecosystem that includes its own approaches for startup incubation, knowledge sharing and other collaborative endeavors.
AR works best when it's invisible. - Snapchat and Pokemon
B2B will be a major driver of AR and MR. You know who most appreciates head-mounted displays? Professionals who work with their hands, need content delivered directly in front of them, and don't care about how they look.
Brands must constantly hone their value proposition. ... if a brand created an app that could use the camera to recognize stains and tell people how to clean them, any parent with young children at home would love it.
Some of the most important technical specifications are about the optics. I got to try the new VR viewer from Wearality, a company run by optics pioneer David A. Smith. The crispness of the screen, along with the breadth of the field of view, delivers a breakthrough in quality, especially for any device at a sub-$100 price point.
It takes a village, and a country, and a world. The goal of the Virtual Reality Summit wasn't just to show off cool gadgetry, though that was part of it. It was to pull together support for business development, content creation, financing, manufacturing, infrastructure, and hardware and software innovation. These are topics of interest for Gui'An in particular, which has quickly become China's big data capital.
See the full story here: http://adage.com/article/digitalnext/a-chinese-lens-ar-vr/306265/