philip lelyveld The world of entertainment technology

31Oct/16Off

Facebook Demos Prisma-like Augmented Reality App for Live Video

prismaFacebook is working on new camera technology that overlays famous artists’ styles onto your live videos. This feature was demonstrated on stage at the WSJD Live conference, but it’s not something that will be released in the foreseeable future.

Chris Cox, Facebook’s chief product officer, said the company predicts that in the next five years, 70 percent of internet traffic will be video.

What Facebook is exploring is not applying filters after the fact, but rather using live filters for in-the-moment experiences. Cox explained that real-time implementation was the hardest challenge the company faced, as the program functions at 24 frames per second. “It’s taking something that’s a known technology, but it was getting it to be fast on a phone and to be able to be done at a low-enough latency, without dropping frames, stuttering, or…blurring.”

The feature is just a prototype right now.

See the full story here: https://uploadvr.com/prisma-facebook-ar/

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