The French cosmetics company teamed up with VR software maker 8i to create a new virtual reality curriculum for the Matrix Academy, L'Oréal's training program for fledgling hairstylists. Together, the two developed an immersive, room-scale VR experience where trainees can walk around and observe a virtual hairdresser style a virtual client's hair from every angle. They can even step into the hairdresser's position to get a first-person view of the process.
Prior to teaming up with L'Oréal, 8i was having issues creating virtual hair, especially the frizzy type. But the two managed to find a way to fix that.
See the full story here: https://www.engadget.com/2016/11/02/loreal-virtual-reality-hairdressing-classes/