HTC set to bring VR to ‘thousands’ of arcades in Asia by end of 2017
HTC wants to bring the arcade back to America with a modern VR twist by focusing efforts on movie theaters where people are already used to paying a premium for a quality entertainment experience.
Even while looking to a future in American markets, there’s quite a bit of work to do with the Chinese market in terms of getting large and small entertainment centers onboard with a way to easily purchase commercial licenses for games. Viveport Arcade is initially launching in China and Taiwan and will roll out to thousands of locations by the end of 2017.
“Viveport Arcade will represent a more than $100 million market opportunity for VR developers in the next two years,” said Rikard Steiber, President of Viveport and SVP of Virtual Reality at HTC.
VR arcades are already a reality in China and across Asia and that presents a huge market for HTC as they build up brand loyalty and a user base for future systems.
See the full story here: https://techcrunch.com/2016/11/03/htc-set-to-bring-vr-to-thousands-of-arcades-in-asia-by-end-of-2017/