philip lelyveld The world of entertainment technology

7Nov/16Off

Eye-tracking firm Tobii to raise cash for virtual reality, smartphone investments

Swedish firm Tobii on Monday announced plans to raise 450 million crowns ($50 million) in a rights issue to invest in technology for virtual reality and smartphones.

The company's eye-tracking technology helps disabled people use computers by identifying where they are looking on their screens.

Dell, Acer and MSI have already released computers that integrate Tobii's eye-tracking sensors, and some 40 games with support for Tobii's technology have been launched.

Tobii's system uses invisible infra-red light to illuminate the eyes. Camera sensors capture the reflection off the retina and cornea to gauge where the eye is, and where it is looking.

In a sign of the technology's increasing importance, Alphabet Inc's Google bought eye-tracking firm Eyefluence last month.

See the full story here: http://www.reuters.com/article/us-tobii-issue-idUSKBN1320PK

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