CTA’s Pre-Black Friday Survey projects sales of 1.2 million drones and 700,000 virtual reality headsets during the course of the fourth-quarter holiday season.
“On average, half of the unit volume of newer, emerging categories sells in the fourth quarter alone — a promising indicator for these new and innovative products.”
The "Pre-Black Friday Survey" was designed by CTA and is the result of a sample of 1,011 U.S. adults who were polled between Nov. 10 and 13.