COVENT GARDEN TRANSFORMS INTO WORLD’S FIRST AUGMENTED REALITY SHOPPING DESTINATION THIS CHRISTMAS IN PARTNERSHIP WITH BLIPPAR AND HEARST MAGAZINES UK
Individual retailers have already started to reap the benefits of using AR in-store to digitally enhance their product offerings and consumer experiences. The Blippar activation in Covent Garden over the Christmas period will be the largest showcase of the impact of AR technology and gamification ever attempted in one location, creating immersive experiences that will transform brand loyalty and increase footfall, dwell time and revenue.
Today the activation launches across the one million sq ft Covent Garden estate in over 140 participating stores and restaurants including The Watch Gallery, Dior, Hackett, Sandro, Kiehl’s, Charlotte Tilbury, Clinique, Bobbi Brown, Ted Baker and Paul Smith.
See the full story here: http://www.hearst.co.uk/news/covent-garden-transforms-worlds-first-augmented-reality-shopping-destination-christmas-partnership-blippar-hearst-magazines-uk