Virtual diamonds and Dior Eyes: Could augmented reality be about to revolutionise fashion retail?
Medich believes that augmented reality will be ubiquitous in just five years through our phones, headsets, or AR contact lenses and while that might sound a little hasty to some of you, it’s more realistic than you might think.
Imagine this but in a virtual retail world where you can be matched with products specific to your shape and personal style or where your bedroom becomes a fitting room and builds outfits based on exactly what’s in your wardrobe.
Why stop there? What about personal AI stylists or the ability to rent high-end clothing and jewellery that can only be viewed through AR lenses? If Merdich is right, the accessibility of luxury fashion could soon be available to every consumer.
See the full story here: http://www.independent.co.uk/life-style/fashion/augmented-reality-virtual-reality-fashion-retail-a7425076.html