philip lelyveld The world of entertainment technology

18Nov/16Off

Planar’s latest buy takes aim at virtual reality

evl-chemistryljl2368-large750xx1618-910-0-85Beaverton-based display maker Planar Systems may not be the first local company to spring to mind when thinking about virtual or augmented reality, but the 33-year-old company is in fact working this emerging market into its business.

The company made a major move in this direction last week when it acquired Corvallis-based NaturalPoint for $125 million in cash. NaturalPoint, which has 60 employees, makes optical tracking and motion control technology, both of which are needed for an immersive VR experience.

Planar has been building out virtual reality within physical space with video walls and 3-D visualizations, Davis said. Uses for these high-end setups have included architectural design walk-throughs and big data visualizations or simulations for commercial and military use.

See the full story here: http://www.bizjournals.com/portland/news/2016/11/17/planars-latest-buy-takes-aim-at-virtual-reality.html

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