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Press Release:

Mach1 Brings Cinematic Sound to The New York Times’s Premiere NYTVR Virtual Reality Platform for iOS, Android and Daydream.

November 18, 2016 (Hollywood, New York City) Leading VR audio technology company Mach1 today announced their patent-pending Mach1TM Spatial Audio Playback Format. The new format will be integrated with The New York Times’s new NYT VR application for iOS, Android and Google’s platform for high quality, mobile VR known as Daydream. Mach1’s technology is part of a collaborative effort with The New York Times brought about by a strategic alliance with Secret Location and their cross-platform publishing and distribution platform VUSR, to bring the NYT VR content platform to iOS, Android and Daydream. Mach1TM’s playback technology will bring cinematic spatial sound to the NYT VR user experience.

Mach1’s patent pending suite of Spatial Audio Tools and VR Sound Format is the first spatial audio creation and playback format created specifically for VR by audio professionals for audio professionals. Mach1 allows you to monitor record, playback, and produce true 3D sound recordings in Virtual Reality. Mach1’s spatial audio studio workflow is focused on preserving traditional post-production audio processes and knowledge including mixing and mastering for VR. Mach1’s focus on traditional sound mixing techniques ensures that sound design studios utilizing Mach1’s tools can not only instantly make the move to VR and AR spatial audio creation within their existing workflow, but also create the cinematic and true to life sound critical for AR and VR content.

“For VR to be truly immersive, it needs convincing sound” said Mach1 CEO, Jacqueline Bošnjak. “Mach1’s approach enables the viewer to inhabit a persistent simulated universe where spatial audio consistency and quality control maintains that suspended disbelief.“

The VR audio created for the NYT VR platform will certainly not be the first created with the Mach1 format or with Mach1’s experienced sound designers. Mach1 sound designer and co-founder Dražen Bošnjak in conjunction with sister music studio Q Department have created music and sound for some of the industry’s most recent and highly acclaimed VR projects including The MartianVR Experience from 20TH Century Fox, Fox Innovation Lab, Mr. Robot Virtual Reality Experience with USA Network and Here be Dragon’s, Dear Angelica with Oculus Story Studio, The Mars VR Bus with Lockheed Martin, Take Flight with The New York Times as well as major collaborations with Ford Motors, Facebook, Infiniti, The Nature Conservancy and Apple Music.