McDonald’s Christmas campaign includes augmented reality experience
Every food tray in McDonald's will include an advent calendar, which comes to life with games, camera filters and instant win opportunities with the use of augmented reality app Blippar.
Customers simply download the app, hold their phone over the tray mat and watch a new advent calendar door come to life each day. There will be thousands of £10 Amazon gift vouchers going up for grabs via the app.
This is part of the McDonald’s Christmas campaign, which focuses on good times and celebrates the role of the restaurant chain during the festive period.
The campaign launches today (21 November) with the premiere of "Juliette the Doll" – a 90-second film, which focuses on a vintage wooden doll who comes to life after being left on the shelf for another year.
See the full story here: http://www.eventmagazine.co.uk/mcdonalds-christmas-campaign-includes-augmented-reality-experience/brands/article/1416206