philip lelyveld The world of entertainment technology

11Dec/16Off

Starbucks and Pokémon Go Bring Augmented Reality to 7,800 Cafes

starbucks-12-11-16As of December 8, 7,800 company-owned Starbucks locations have become a PokeStop or a Gym ─ significantly increasing the density of PokeStops and Gyms in just about every town and city across the United States.

Proving dedication to the augmented reality world, the app developer, Niantic, continues to grow its list of corporate partners – this announcement on the heels of another vital partnership with Sprint that was revealed just a day prior. The Sprint and Starbucks partnerships combined will create almost 20,000 additional PokeStops and Gyms around the country by the end of 2016.

See the full story here: http://risnews.edgl.com/retail-news/Starbucks-and-Pokemon-Go-Bring-Augmented-Reality-to-7,800-Cafes108124

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