Augmented Reality Supermarket Opens In Milan
Carlo Ratti, designer, MIT professor, and author of the book, The City of Tomorrow: Sensors, Networks, Hackers, and the Future of Urban Life, is brimming with ideas about how data-driven tech can change our world. One of them, the concept of a smart, interactive supermarket, first presented at the World Expo in 2015, has already made it from prototype to reality.
Opened this week in Milan, Italy, “The Supermarket of the Future” debuts in the latest store of Coop Italia, the country’s largest grocery chain. The 10,800-square-foot shop holds some 6,000 products, which are all organized on interactive tables and shelves. When a customer moves to grab a specific product, relevant information such as nutritional value, presence of allergens, and waste disposal instructions are displayed on sleek screens suspended above as “augmented labels.”
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