How Alibaba deployed Big Data to combat China IPR pirates and counterfeiters
As the world’s leading manufacturing center for authentic products, it is unsurprising that China has also been a source of a large share of counterfeits entering the market.
What sets Alibaba — and “Cloud Sword” — apart from other IPR enforcement efforts, is that we are one of the few e-commerce platforms — if not the only one — to also have a proactive, offline investigations program. That means we’re able to use our “big data” and analytics to help law enforcement not just identify and go after those who traffic in counterfeit goods, but also ensure that when they apprehend them, they have strong evidence to prosecute them. We even cut off the upstream source where counterfeit goods are produced.
See the full story here: http://www.recode.net/2016/12/20/13988264/china-alibaba-counterfeit-pirates-data-cloud-sword-ipr