In efforts to improve sales and stay ahead of the rest, Tata Motors is planning on setting up a virtual reality showroom by second half of 2017. Tech-savvy customers will have a chance to experience 5D-like test drive of Tata passenger cars. Initially, the virtual showrooms will be introduced only in key metros and depending on the customer response, it will be introduced in other cities as well. The one of its kind showroom will also improve the manufacturer-buyer relationship which will further boost company sales.

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