philip lelyveld The world of entertainment technology

VR Market Research data: 63% In U.S. Say They Are Not Aware Of Virtual Reality

Here is the ranking of VR brand familiarity within U.S. households:

1. Oculus Rift
2. Samsung Gear VR
3. PlayStation VR
4. Google Cardboard
5. HTC Vive
6. Microsoft HoloLens (mixed reality)

Of those who have tried virtual reality, almost all said they enjoyed the experience, while the resulting actions appear to be relatively fragmented.

See the full story here: http://www.mediapost.com/publications/article/291992/63-in-us-say-they-are-not-aware-of-virtual-real.html