The stores are part of a virtual reality tour to introduce the tough-to-explain technology to the masses. They're available in several big cities across the country, including Denver, New York, Phoenix and San Diego, through the end of January.
"It's all about the first step," said Stephanie Llamas, director of research and insights at SuperData Research. "Once they take it, you open them to a world of possibilities they couldn't have imagined. It's a Matrix moment. But they can't know the possibilities without being proactive, so companies not only have to make consumers aware but also make them feel like trying it was their own idea."
See the full story here: http://www.11alive.com/news/nation-now/you-can-get-a-taste-of-virtual-reality-at-facebook-pop-up-stores/380829239