31Dec/16Off
Alabama AD Bill Battle Talks iBeacon Technology, In-Venue Seat Upgrades, Augmented Reality
5) What are some of the ways in which the Alabama athletic department has integrated new forms of technology into Bryant-Denny Stadium to enhance the fan experience?
- Experience App: In-venue seat upgrades, behind-the-scenes tours, ability to run out on the field with the team, etc.
- Cellular DAS: Not exactly new technology, but ubiquitous connectivity is still an art by which (according to my people) all venues are challenged.
- iBeacons: Wireless loyalty/rewards offerings. As a rewards member walks near a beacon, their phone can provide a range of interactions where we issue points for staying until after the game was over or simply walking by a concession stand and getting a coupon for a hot dog.
6) Give us your bold prediction about a form of technology that will be integral to college athletics over the next 12 months and why?
Performance Analytics vs. Artificial Intelligence (AI). Can we accurately predict and prevent some injuries based off of collected data? An algorithmic-based approach is key now, but how does AI and supercomputing begin to play a role in this process? There is nothing new with the analytics here, but having the ability to see reports and make decisions in near real-time can be the game changer.
See the full story here: http://www.sporttechie.com/2016/12/31/expert-series/alabama-ad-bill-battle-talks-ibeacon-technology-in-venue-seat-upgrades-augmented-reality/