Virtualitics launches software that immerses viewers in complex models of data
On Thursday, Virtualitics LLC will launch its business that brings together data visualization and virtual reality. Its technology, which uses machine learning to summarize data patterns, is based on research done at the nearby California Institute of Technology and NASA’s Jet Propulsion Laboratory in Pasadena, Calif. Scientists there teamed up with video-gaming veterans who are helping Virtualitics develop user-friendly tools in virtual reality.
Pasadena-based Virtualitics has developed machine learning algorithms that help an analyst determine which factors will provide the best possible mapping. For example with ETFs, the machine picks volatility and expense ratio as the most important factors to consider.
The program then creates a multidimensional data representation. It uses natural-language processing to write a paragraph that helps interpret what the image means for people who don’t have data-science backgrounds.
Virtualitics declined to identify all its backers by name but said a London-based financial institution, a South American retail group and several individuals invested in a $3 million seed round.
One investor, Andy Walter, a former chief information officer with Procter & Gamble, acts as an adviser.
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