philip lelyveld The world of entertainment technology

2Feb/17Off

Snapchat’s next augmented reality feature to focus on places, not faces

https---blueprint-api-production.s3.amazonaws.com-uploads-card-image-368803-f55c3d9e-a5e5-416d-9ba1-dc835718a575With lenses, Snapchat has already made augmented reality a large, core part of its platform. And now the popular app is looking to further expand into AR with environment-detection that'll augment your surroundings.

The new lenses, which don't have a name yet, will reportedly be able to "identify environmental elements" and let users "layer an object like a blimp in the sky."

 The Information also notes that the feature will be available to users before it's available to advertisers, which is sort of reassuring if you're the slightest bit worried about pointing your phone camera in, say, a public place and getting served augmented reality ads.
See the full story here: http://mashable.com/2017/02/01/snapchat-world-lenses-augmented-reality/#WWpOVH6HJqq0
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