MOE’S SOUTHWEST GRILL HOPES AUGMENTED REALITY SPARKS BRAND LOYALTY
What are Moe’s goals for the AR campaign, Bacon Blues, from a customer engagement perspective?
Losacco: The objective of the Augmented Reality integration as part of the Rockin’ Rewards loyalty app and new in-store wall art is creating a new way to connect with our fans outside of a transactional experience. The universe of mobile apps is very competitive and there needs to be additional value of use for consumers to share their phone storage with a brand.
Moe’s is a brand that stands for music, musicians, and artists. Can you talk about how this campaign encapsulates the company’s mission statement or brand message?
Losacco: The M in M.O.E. is the direct tie to the musical heritage of the brand. The brand plays only Dearly Departed artists or covers on the in-restaurant playlist as a way to pay tribute to the pioneers of the music industry. It is also a way for the brand to introduce many artists to millennials and generation Z guests that have influenced many of the popular artists today.
See the full story here: https://www.loyalty360.org/content-gallery/daily-news/moe-s-southwest-grill-hopes-augmented-reality-spar