Magic Leap’s AR price-checker (Patent filing)
...the basic (and most compelling) iteration is that when you visit a physical store, your augmented reality headset will scan products you’re looking at with a camera or RFID reader, then cross-reference them with offers from other merchants, and tell you if something is available cheaper somewhere else. It’s like exploring a mall or comparison-shopping with your phone, but totally frictionless and without (as the filing mentions) feeling rude about checking prices directly in front of salespeople.
Instead of giving a retailer the power to aggressively push products on hapless shoppers, this would help buyers understand their options and encourage competition. And one of the interesting things about Magic Leap is that it’s not directly tied to a big advertising or sales business like Google or Amazon, although it’s got outside investment from the former. The company is in a position to be truly agnostic, if it decides that’s a priority.