Dreamscape Immersive Wants to Bring Virtual Reality Multiplex to Los Angeles
Dreamscape Immersive , a new Los Angeles-based startup for location-based virtual reality , wants to open a VR Multiplex in Los Angeles this coming September. The facility will use untehered VR headsets to allow consumers to move freely through a space and interact with real and virtual objects as well as with each other.
"Today, audiences can see movies in theaters in three formats: 2D, 3D, and IMAX. Dreamscape establishes the Fourth Platform - VR," said Dreamscape co-chairman Kevin Wall in a statement. "Now, audiences will have the ability to purchase a ticket, step inside of the story and experience it personally in a way never before imagined."
The company's CEO is Bruce Vaughn, who until last year was Chief Cretive Executive at Walt Disney Imagineering. Financial backers include Bold Capital as well as Warner Bros. 21st Century Fox, Metro-Goldwyn-Mayer ( MGM ), IMAX Corporation, Westfield Corporation, and Steven Spielberg. Advisors include star designer Yves Behar and legendary film music composer Hans Zimmer.
The first location for a Dreamscape Multiplex will be the Westfield's Century City Mall, which is scheduled to reopen later this summer.
Dreamscape Immeersive isn't the only company looking to cash in on location-based virtual reality entertainment, charging consumers for tickets instead of having them buy an expensive headset to use at home. Others include Imax, which recently opened its own VR center in Los Angeles , as well as The VOID, whose new CEO Cliff Plumer told Variety last week that he wants to open multiple new locations across the U.S. this year as well.
Dreamscape said Monday that Artanim co-founders CaeciliaCharbonnier and Sylvain Chagué will serve as co-CTOs of the company.
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