Imax VR Inks Content Deals With Skydance, Ubisoft
Imax on Tuesday revealed the next steps in its plan to enter the virtual reality business with a flurry of partner news at its Virtual Reality Experience Center near The Grove in Los Angeles, its first publicly open showcase for its model of location-based VR pods that it intends to open in movie theaters and other public spaces.
That included new content deals with Skydance Interactive (the interactive arm of David Ellison’s Skydance Media), for which Imax centers will offer Skydance's first two VR projects as part of their rollout: Archangel, a story-driven shooter experience, and Life VR, based on the upcoming feature film.
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