philip lelyveld The world of entertainment technology

17Feb/17Off

OxSight uses augmented reality to aid the visually impaired

oxsight-gif oxsight1For people with minimal vision, the software can project a cardboard cutout of what a person looks like. Users who are blind but still have limited vision can customize their experience by boosting colors or zooming in or out. Because each person who is considered blind is affected differently, OxSight built a product that can be adjusted and customized to allow each unique user to understand where they are and what is around them.

There are a lot of unknowns about how to bring the product to market or how much it will cost because no one has ever tried to sell a device like this. OxSight has secured grants from private and public sources and has found an investor willing to take on the philanthropic risk. “If we don’t make a huge amount of money it is still a lot of fun. There is still a lot of technology we’ll be developing and there is so many people who can benefit from it,” said Hicks.

Currently, the company’s biggest obstacle is figuring out what minimum viable product is and bringing it to market. There are a lot of regulations for medical devices. The product must address specific needs, like recognition of objects, form factor and lasting battery life that aren’t being offered in consumer areas.

See the full story here: https://techcrunch.com/2017/02/16/oxsight-uses-augmented-reality-to-aide-the-visually-impaired/

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