23Feb/17Off
Sotheby’s launches virtual reality surrealist paintings
The auction house has become the first to commission designers to create a 360 degree experience, translating the original paintings into a lived experience through Occulus Rift headsets.
Nigel Hilditch, director of video for Sotheby’s Europe, said the VR technology would add to the depth of understanding of each painting, capturing the atmosphere as close to the artist’s original intentions as designers could manage.
The finished product had won over Sotheby’s surrealist specialists, he added, and was intended as a “complementary” offering alongside the traditional exhibition of paintings.
See the full story here: http://www.telegraph.co.uk/news/2017/02/23/sothebys-launches-virtual-reality-surrealist-paintings/